India as a China-Plus-One: What Global Buyers Are Asking in 2025

The global trade order is being redefined. In 2025, more international buyers — from the US, EU, Japan, and the Middle East — are looking beyond China for sourcing. This global realignment, known as the “China-Plus-One” strategy, positions India as the most preferred alternative.

From manufacturing to agricultural exports, India is now being seen not just as a backup but as a strategic sourcing hub. At Gurru Exim, we’ve seen a surge in demand from global clients actively shifting part of their procurement from China to India.
Here’s why India is now at the center of global buyers’ attention — and how we help you make that shift successfully.

Due to rising geopolitical tensions, tariffs, supply chain disruptions, and overdependence on Chinese suppliers, global buyers are diversifying their sourcing base.

China-Plus-One means businesses continue sourcing from China but also add India or other countries as secondary supply hubs to:

• Reduce risk

• Control costs

• Improve supply chain resilience

• Meet new ESG and compliance norms

1️ Cost-Competitive & Quality-Focused

India offers a strong price-to-value ratio with skilled labor, world-class agro infrastructure, and quality certification systems (like APEDA, FSSAI, and HACCP).

2️ Global Trade Agreements & Compliance

India is expanding its FTAs with countries like the UAE, Australia, and the EU, making Indian products more duty-efficient.

3️ Growing Export Ecosystem

Thanks to policies like the National Logistics Policy and PM Gati Shakti, Indian exporters now offer:

• Multimodal logistics

• Digitized supply chain tracking

• Faster turnaround times

4️ Stable Political & Legal Environment

India’s strong democratic framework ensures consistent trade policies, transparent systems, and IP protection — unlike many other emerging alternatives.

Based on our client conversations, here are the top questions importers ask before shifting sourcing to India:

✅ “Can India match China’s lead times?”

Yes — with improved freight corridors, digital customs, and port infrastructure, India now rivals China in speed for many product categories.

✅ “Is product quality consistent?”

Absolutely. Exporters like Gurru Exim follow strict quality control, global certification standards, and offer custom packaging per your market’s needs.

✅ “Are logistics reliable?”

With ULIP, NLP, and private port partnerships, India has built a more reliable and transparent export logistics ecosystem.

✅ “Is MOQ flexible?”

Yes. Unlike China’s rigid MOQs, Indian suppliers offer flexible minimum order quantities, especially for SMEs and pilot shipments.

At Gurru Exim, we specialize in working with international buyers who are:

• Testing Indian markets as an alternative to China

• Looking to diversify risk across multiple sourcing locations

• Wanting faster logistics without compromising quality

We offer:

• 100% traceable export documentation

• Support with customs, HS codes, COOs, and labeling

• End-to-end logistics from India to your destination

• Custom packaging for B2B, wholesale, or retail orders

• Guaranteed consistency in agro, herbal, and processed product lines

Some key categories shifting to India include:

• Spices & Seasonings

• Dehydrated onions & garlic

• Natural sweeteners like jaggery

• Botanical extracts

• Herbal powders & superfoods (like moringa)

Gurru Exim is already exporting these globally — with competitive pricing, export-grade quality, and full compliance.

Whether you’re fully switching or just starting with a trial order, we’re here to make the China+1 transition smooth and profitable.

📞 Schedule a free consultation with our export team today.

🌐 Visit: www.guruexim.com
📧 Email: impex@guruexim.com
🔗 Your sourcing strategy just got smarter — with India as your Plus-One, and Gurru Exim as your partner.